About Us

Easter Jeep Safari began in 1967 as a Moab Chamber of Commerce event created to showcase the remarkable backcountry of southeastern Utah and welcome visitors to the region. In those early years, Safari was a simple, single-day Saturday outing. Participants showed up the morning of the event, signed up for the trail they wanted to run, and Chamber members served as volunteer leaders and the very the first trail was Behind the Rocks, followed by Moab Rim the next year and ice cream was delivered by airplane to trail participants. As public-land management changed in the years following the Federal Land Policy and Management Act of 1976, events like Easter Jeep Safari began operating in a more formal environment with increasing permit, insurance, and organizational requirements. By 1982, many of the trail leaders serving the Chamber-run event were already members of Red Rock 4-Wheelers, and the transition of leadership was well underway. That period marked an important turning point, as the club stepped forward to help carry the event into a new era while preserving the spirit that had made it special from the beginning.

The Red Rock 4-Wheelers, founded by George Schultz (an local uranium geologist) first as a local group in the late 1970s and then officially in 1980, built on the founding principle of family fun 4-wheeling and land access. From the beginning, the club reflected the founders love for public lands and the promise they hold — not only for freedom and exploration, but for family, responsibility, and the generations still to come. It was about more than just driving trails. It was about bringing families and friends together, sharing knowledge, promoting responsibility, the area, and building a culture of respect for the land and for one another. Early meetings were often held in members’ homes, and the club grew from local roots, local leadership, and a deep connection to the Moab area and its trail heritage. When Red Rock 4-Wheelers assumed the leadership role for Easter Jeep Safari, the event began to grow from a small local outing into the internationally recognized gathering it is today. Over the years, registration and event operations moved from the small Chamber building visiting center north of town, to Lions Park, to “the Barn,” and eventually to the Old Spanish Trail Arena, which remains the home of Safari operations today, as well as the Thursday and Friday Vendor Expo and Friday night giveaway. The expo features over 100 4x4 parts and accessories manufactures and many related organizations.The event expanded from a single Saturday run into the multiday format people now know around the world, while Big Saturday has been the traditional centerpiece of the week, Wednesday is transitioning as the centerpiece of late.

RR4W has always been more than an event organization, the club has long been committed to stewardship, service, and advocacy across the region. Our members help maintain and mark routes, support trail cleanup and restoration, assist with fencing and resource protection efforts, and work to keep trails open, usable, and respected. We believe Moab is not only a world-class trail destination, but also a living, working landscape with deep ties to ranching, mining, transportation, local livelihoods, and public access. That belief guides our commitment to defending public-land trails, wheeled access, working landscapes, and historic routes, including RS 2477 rights-of-way, through responsible use, sound stewardship, and informed advocacy. We support the principle that access and responsibility go hand in hand, and that preserving these routes protects not only recreation, but also history, heritage, emergency and critical energy access, and the lawful use of the land for generations to come.

The club is also proud of its tradition of charitable giving and community support throughout the region. Through Easter Jeep Safari and year-round efforts, the Red Rock 4-Wheelers contribute time, labor, leadership, and financial support to local causes, youth programs, scholarships, community projects, and organizations that strengthen Moab and southeastern Utah. We believe being a good steward means serving both the land and the people connected to it. Today, Red Rock 4-Wheelers continue to stand on the same foundation it was built on: family fun 4-wheeling, stewardship, public-land access, and responsibility. We are proud of our history, proud of the legacy of those who built this organization, and committed to passing on the freedom, skills, values, and duty of stewardship that define who we are.